Social Good: Innovative campaigns for the people with disabilities

‘7:1 Furniture Collection’ by BBDO Thailand

BBDO Thailand presented the specificially-designed furniture for the visually impaired people. In their 7:1 Furniture Collection showcase video, the furniture is colored with a 7:1 color contrast ratio, a contrast level that makes a visual most accessible to people with disability. In addition, specially-designed outline helps a vision-impaired person to identify the its shape and function.

IKEA ThisAbles

Ikea showcased a suite of product adapters that make the company’s furniture and goods accessible to people with disabilities through “ThisAbles” campaign. Ikea developed 13 add-ons for existing products to make them more accessible. Also, ikea offered them for free, available in-store and downloadable via 3D-printer alongside a full web series of video tutorials.

“See Sound” by Wavio and Ares 23’s

Wavio,a Sanfranacisco start-up, developed the first smart home hearing project for the people with hearing impairment. The project alerts people who have hearing impairments to 75 different sounds, such as a baby cry or a fire alarm.

The Wavio and Area 23 designed a sound detecting model powered by an AI-learning. They trained the AI with sound samples from YouTube. The AI learned from the 2 million YouTube sound clips. See Sound responds to 75 cues in all, including breaking glass, beeping microwaves, loud thuds, police sirens and gunfire.